The Easy Way to Dominate Local Search


The Easy Way to Dominate Local Search

If your business relies on local customers finding you online... Google visibility isn’t optional.

When someone searches for your service in your city, Google chooses who gets seen and who gets ignored.

The top three results in the map pack get the majority of clicks.

If you’re not there, you may as well not exist.


Local SEO Isn’t Just SEO

This isn't blog posting.

It isn’t general backlink building.

It’s not a wide net.

It's owning your service area with highly targeted strategies built for local intent.

When people are ready to buy, local SEO puts you in front of them.

Here’s how the strategy works:


1. Google Business Profile Optimization

We fully build and optimize your Google Business Profile. This alone can dramatically improve your visibility.

Deliverables include:

  • Business category and subcategory setup
  • Keyword-rich service descriptions
  • Optimized hours, photos, and links
  • Weekly updates and Google Posts
  • Ongoing profile enhancements to stay ahead of competitors

Why it matters:
An optimized profile is one of the top-ranking factors for local visibility. It builds trust and gets clicks.


2. Local Keyword Targeting

We target the exact phrases your buyers are searching.

Examples:

  • "best chiropractor in Portland"
  • "emergency AC repair Brooklyn"
  • "coffee near me open late"

We don’t guess. We research, map, and monitor high-conversion local keywords that signal purchase intent.


3. Citation Building and Cleanup

We list your business across 15 to 30 trusted directories monthly, depending on your plan.

Platforms include:

  • Yelp
  • BBB
  • Apple Maps
  • Healthgrades
  • Industry-specific directories

We also clean up existing listings to ensure NAP (Name, Address, Phone) consistency.

Why it matters:

Google favors businesses that are listed consistently across the web. These citations prove legitimacy and location.


4. Review Strategy and Reputation Management

We help you build and maintain a strong reputation that Google trusts and customers believe in.

This includes:

  • Review request strategy and templates
  • Responses to reviews (both positive and negative)
  • Monitoring review frequency and recency
  • Multi-platform review tracking
  • Directory-wide reputation management on premium tiers

Why it matters:

75% of consumers trust a business more if it has recent, high-quality reviews. Google agrees.


5. Local Rank Tracking and Performance Reports

Every month, you’ll receive a full performance report including:

  • Ranking changes by keyword and location
  • Top search queries driving traffic
  • Google Business interactions (calls, directions, clicks)
  • Review velocity and trends
  • Competitor snapshots (on select plans)

You’ll know exactly what’s improving and where to focus next.


6. Geo-Relevance Optimization

We implement techniques that make Google associate your business with your local area.

This includes:

  • Geo-tagged site imagery
  • Structured data with location attributes
  • Location-specific landing pages
  • Optimized metadata and internal linking

Why it matters:

More relevance means higher rankings for searches near you.


What You Can Expect After This Strategy

When your local SEO is done right:

  • Your business shows up first
  • You get more phone calls
  • You get more foot traffic
  • You build more trust
  • You close more leads
  • You grow faster without increasing ad spend

This is how our clients book out their calendars, dominate their market, and scale without relying on paid traffic.


Want to See Where You Stand?

  1. Google your service and your city.
  2. Look at the top 3 businesses in the map results.
  3. Click their profile.
  4. Compare it to yours.

Ask yourself:

Would someone trust them over me?

If you're not the clear choice, we can fix that.

Digital Lab Saturdays

Sharing the strategies that are helping 100s of companies scale to $100M+ in annual revenue. Backed by over 20 years of marketing experience, data, case studies, and thousands of real-world marketing campaigns we have running today.

Read more from Digital Lab Saturdays

Google Search + AI = ? Most brands still treat SEO like a game of rankings... Top 3 on the page? Add a blog post.Target some keywords.Check the box. But here’s what’s actually happening: 👉 Google is now rewriting the rules. Showing up in the blue link is becoming increasingly difficult and less effective. Showing up in the AI Overview is becoming the new #1 ranking. And that shift is breaking the old SEO playbook. Impressions Are Up. But Clicks? Not So Much. We’re seeing this firsthand across...

AI Is Changing Marketing Forever Let’s be clear... Most marketing teams today are still using AI in a limited way. They’re leaning on it for quick copy edits, summarizing blogs, or drafting ad variations. These uses can be helpful. But they barely scratch the surface of what’s possible. Because the most important shift in marketing right now is the rise of Agentic AI, systems that can take action independently. These systems observe, prioritize, and execute marketing workflows without...

The Ridiculous ROI of Email Marketing Let’s be honest… Most brands are dramatically underutilizing one of the highest-performing channels in the entire marketing stack. They treat email like a side dish. A monthly newsletter. A seasonal promo. An afterthought. But here’s the thing: Email is potentially the single biggest missed opportunity in your business. Email Is Still the Highest ROI Channel While brands pour spend into ads and organic content, hoping for traction… Email quietly delivers...